Uber, Starbucks, Budweiser. These are just a few of the brands that have faced consumer boycotts for taking supposedly political stances in the past few weeks. Still, it is unclear whether most of these boycotts will negatively affect sales or change company policy.
When does "voting with your wallet" work?
Responses:
Social Media Boycotts Succeed When They Reflect a Movement
Americus Reed, professor, Wharton School of Business
Boycotts Force Corporations to Confront Consumer Ideals
Judith Samuelson, Aspen Institute
